Keertana Finserv Limited

About the issuer

Keertana Finserv Limited, formerly known as Rajashree Tracom Private Limited, is a non-deposit-taking Non-Banking Financial Company (NBFC) incorporated on February 14, 1996, in Kolkata, West Bengal, India. The company specializes in secured lending solutions, including gold loans, loan against property, and home loans, catering to individuals and businesses. In March 2022, under the leadership of Ms. Padmaja Reddy, former Managing Director of Spandana Sphoorthy Financial Limited, Keertana underwent a management change and expanded its operations by acquiring the gold loan portfolio of Spandana Mutual Benefit Trust and the MSME business from Spandana Rural and Urban Development Organization. As of March 2025, Keertana reported an Assets Under Management (AUM) of ₹2,348.5 crore, with a network of 402 operating branches across six states. The company's authorized capital is ₹200 crore, with a paid-up capital of ₹142.06 crore. Keertana is led by Managing Director Ms. Padma Reddy, who previously served as the Managing Director of Spandana Sphoorthy Financial Limited.